Coast Hotels Brighten up as Domestic Tourists Head for Special Functions

Coast Hotels Brighten up as Domestic Tourists Head for Special Functions

Most hotels along the coastal region of Kenya have reported an increase in business this festive season as more domestic tourists patronize the area for the Christmas and New Year celebrations. Since many of the clientele are local people, these businesses have designed lively environments to appeal to locals and occasional tourists on holiday throughout the year.

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Increased security for the Christmas holidays

There is good news for holidaymakers; the authorities in Mombasa have not relented in putting in place very stern and strict measures to enhance and guarantee the security of tourists. County Commissioner Mohamed Nur said that the security has since been enhanced as it was indicated that this is an organized team of criminals and many security agencies are on the job. Security around hotels, entertainment places, and beaches has been beefed up to ensure that tourist, can celebrate without any internal fears. Beach lovers were also encouraged to clear the beaches early in the morning in order to minimize danger posed by floods.

Travelers Beach Hotel Outright Celebrates the Festive Season

The Travelers Beach Hotel Christmas Eve held was colourful and memorable, as the hotel provided their guests with the best of Christmas. The theme of the venue was “Togetherness and Celebration” inasmuch as everything around resembled this theme. The theme “Across the World in Ten Days” was served to the guests where they got to enjoy some of the most desired food type the hotel possesses.

There was also a live band, which meant that as guests danced and had lots of fun at the event. The event also brought home the hotel’s mission to serve as a place of respite and regeneration, words echoed by the Hotel Sales and Marketing Manager, Carolynne Kurumei of Renaissance.

Popularity of Domestic Tourism

As it was previously realized, Travelers Beach Hotel was popular to the international tourists, but this season the number of domestic depending on the hotels was nearly 80%. In its explanation, the hotel wants it that has been resulted from increased numbers of travelers who are always opting for local holidays coupled with its tradition of offering first class service.

 

Many of the guests come back to the hotel, be they from within the country or from other countries, this speaks volumes of the noble quality of the hotel and a customer orientated business. As Kurumei stated, the volumes of innovation and the concern on the guest comments are the reasons that have kept customers loyal.

Establishing the Coastal Experience Amongst Guests

Tourists have described the Kenyan Coast as beautiful, welcoming and popular for it cultural events. A wise German visitor Michael Weis admitted the beautiful views and the hospitality of the people though he has been traveling to Mombasa for 30 years.

Other tourists too have complained well built and comfortable facilities. From Makueni County, Julius Mutui also emphasized the hotel’s good location, cleanliness together with sea view rooms that makes the hotel a home away from home.

Future of Coastal Tourism

As the festive season lays down a positive environment, the hotels along the coast expect an improvement in international tourists’ flow in the forthcoming months. January in particular should experience a sharp rise in global tourists to the Kenyan Coast thus affirming this region as premier. With this industry ongoing there is a guarantee that the region will experience ongoing growth because of the support from within and from other countries.

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Increased Tourist Traffic Driving up Growth of Hospitality Industry in Kenya

Increased Tourist Traffic Driving up Growth of Hospitality Industry in Kenya

Kenya hospitality industry needs more accommodation facilities which are under construction due to a record high tourists’ flow. The rising number of international visitors in the area in 2023: 2.09 million (2022: 1.54 million) by 35.4% created intensive demand for additional accommodation and hospitality buildings.

Business Overview: Key Statistics and Economic Consideration

Tourism Growth

The bed nights rose by 23.2%, or from 7 million in 2022 to 8.6 million in 2023.

From the year 2023, tourism accounted for 7 per cent of the country’s economic output with the continent being the source of the biggest chunk of tourists.

Future Projections

The Kenyan government’s vision is to host more than 3 million visitors in the country in the following years to come with the forecast that within the next three years, the country will be hosting more than 5 million visitors.

Trends That Are Witnessed in The Hospitality Sector

Hotel Pipeline

There are 31 new hotels being built to increase total rooms to 4,268 by 2024.

Most international hotel brands like Hilton, Marriott International, Radisson Hotel Group and Accor have entered new markets.

Notable Projects:

 

JW Marriott in GTC Tower, Nairobi with 315 beds.

Glee Hotel with 211 rooms, Pullman Hotel with 162 rooms and M Gallery with 105 rooms in Nairobi.

TUI Group: TUI BLUE Watamu which is an A124-room facility in Kilifi.

Regional Competitiveness

Increase in the numbers of tourists visiting Kenya positions it ahead of regional competitors Uganda and Rwanda but the study shows that the country must continue to expand its market by closing existing accommodation gaps.

The following are challenges facing hotel development

High Financing Costs

  • Huge interest rates have posed challenges to developers in accessing cheap credit hence investors prefer treasury bonds and bills.
  • Restricted market conditions for real estate companies at the NSE for instance poor performance from Home Africa add to the difficulties.

Project Delays

Construction delays caused by funding shortage issues with key operators can lead to legal and contractual problems with hotel developments.

Arbitration processes may cause some intermittent in the operational sequences of service delivery in hotel chains.

Infrastructure Dependency:

 

Developers target premises with infrastructure facilities including airport and highways (Jomo Kenyatta Airport, Upperhill, Gigiri, and Westlands).

Strategic Orientations toward Growth

Government Policies

The policies that uphold tourism growth and development of the supporting structures will continue to be significant.

Partnerships and Conversions

The involvement of hotel operators and developers in the transformation of idle or purpose built structures into hotels provide practical solutions to capacity constrains.

Economic Benefits

The expansion of hotel construction will act as a catalyst for economic development through promoting accommodation investments, employment opportunities and enhanced infrastructure will equally be witnessed while benefiting local residents’ income.

Expert Opinions

Mike Macharia, CEO, Kenya Association of Hotel Owners and Caterers:

 

‘‘It is expected that the number of people arriving can grow much faster than the availability of accommodation requiring additional investment in the hospitality industry.”

Developers are required to have adequate finances to honor the laid down timeframes and also steer clear of any legal issues with the operators.

As Kenya increases on visitor arrivals and looks to the future with interest tourism goals, hotel development will have to be stepped up so that the hospitality industry and Kenya as a tourist destination remains afloat in the Africa market.

 

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